We track the companies, platforms and products shaping AI smart glasses, personal-display glasses and optical-see-through AR. The ten featured companies below are presented as an editorial watchlist, not a quality ranking.
Connect 2026 expanded Meta’s AI-glasses line-up and announced new Muse experiences. Meta Ray-Ban Display also gained hands-free navigation and an Explore app, while its rollout expanded to the UK and Canada and then France, Italy and Germany from 13 October. Features and availability remain market-dependent.
Read the Meta roadmap →
Snap's SPECS launch introduced SPECS Intelligence, new AR experiences and enterprise partnerships, with shipping planned for later in 2026.
Read the Snap roadmap →
Google's Android XR strategy connects Gemini and spatial computing with hardware partners including Samsung and XREAL, with lightweight AI glasses expected to expand the ecosystem.
Read the Google roadmap →
RayNeo continues to combine low-cost display glasses with newer AI and optical-see-through products. IDC placed RayNeo second in its Q2 2026 smart-glasses market table, while Omdia highlighted RayNeo's strength in tethered XR glasses.
View the RayNeo roadmap →
XREAL continues to develop personal-display glasses and its Android XR partnership. Its official 1 Pro+ page highlights X Prism optics, peak brightness up to 1,200 nits, spatial 3D at 60 fps and optional 6DoF anchoring with the separately sold XREAL Eye. The UK store lists £599 and currently invites customers to register for a stock notification, so listing price should not be mistaken for confirmed in-stock availability.
View the XREAL roadmap →
VITURE's Luma and Beast families have helped it become a major display-glasses brand. Counterpoint and Omdia both place VITURE among the important global XR-glasses vendors.
View the VITURE roadmap →
Rokid sits in the more advanced optical-see-through part of the market, with AI and waveguide products aimed at everyday use as the category moves beyond simple personal displays.
View the Rokid roadmap →
Xiaomi remains one of the largest China-focused consumer electronics ecosystems in the market. IDC placed Xiaomi among the top five tracked smart-glasses vendors in Q2 2026.
View the Xiaomi roadmap →
Alibaba has moved into smart glasses with an AI-first strategy built around Qwen and its broader China ecosystem. IDC ranked Alibaba third in its Q2 2026 smart-glasses market table.
View the Alibaba roadmap →
Even Realities is an important waveguide-focused company, concentrating on lightweight glasses that put notifications, navigation and contextual information into a conventional eyewear form.
View the Even Realities roadmap →